JHU BFSA Annual Hygiene Drive flyer campaign design.
A bright, youth-forward print flyer system designed to increase visibility, simplify donation information, and drive participation across multiple JHU campuses.
Project Overview
The objective was to communicate high-volume logistical information without overwhelming readers: drive dates, needed items, partner organizations, drop-off points, Amazon option, volunteer callout, and contacts. I used bold hierarchy, approachable illustration, and modular information zones to keep the flyer both energetic and actionable.
Design Decisions
I paired a vibrant blue campaign palette with soft rounded panels to make the page feel welcoming and youthful while preserving institutional clarity. The hero illustration anchors the message emotionally, while section blocks handle logistics efficiently for fast scan-and-act behavior.
